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SMS marketing is a set of communication and promotion strategies that are carried out through text messages sent to existing mobile phone numbers in a database of users who have given their prior consent to be contacted via that channel.
This is surely one of the best strategies to communicate with your target audience, given that 91 percent of users are on their mobile devices 24 hours a day, seven days a week and 365 days a year. Text messages, a more personal form of communication, are ideal for launching campaigns focused on the user. If you are going to implement SMS in your marketing plans for the first time, you need to know a few things.
If you don't have anything powerful to say in an SMS, you better not send it. Clients feel annoyed by messages that don't offer anything, and it's highly likely that they will unsubscribe from the list. Send messages which offer a benefit to the addressees, like information about upcoming events, coupons, discounts and promotions, etc.
Although the frequency with which you send messages depends a lot on your brand, products or services, it is preferable that you send the messages when your customers are more likely to buy. It could be said that this strategy is more focused on restaurants and other food companies, since the idea is to influence the purchase decision. For example, a restaurant that sends coupons and other promotions at lunch time can greatly influence its customers and increase its business.
When it gets to using a service of sending bulk sms we find ourselves with the limitation of messages to 160 characters. People often shy away from long promotional text messages, so don't ever be forced to write 160-character messages. A 'short and to the point' message is often the best strategy to capture the customer's attention.
Raffles are always a great option to increase your database, due to the fact that people don't get tired of receving free stuff. The opportunity to win an exceptional product or service is a great motivation for clients to subscribe to your list of text messages, Especially when it comes to something that they can't get anywhere else, such as VIP access or special products.
Unless you need to use abbreviations for space reasons, avoid them, since they make you look unprofessional.
Placing a link to your company website not only helps to increase traffic to the site, but can also improve your sales. It is better to use short links to avoid wasting characters.
The use of keywords made up of two words leads to confusion, so stick to one word to achieve better results.
Typing in capital letters the offer or the coupon in your reply message is a big help given that it captures the customer's attention. For example, "BUY ONE GET ONE FREE" captures the attention much better than the same words typed in lowercase.
Encouraging customers to interact with you on social media is another way to achieve brand awareness through text messages. For example, write to your customers to tell them they will win another share in your raffles if they follow you on Twitter or "like" you on your Facebook page.
Finally, it's important to make the clients feel special, regardless of the type of campaign. Instead of saying something like "You have signed up", respond with "Now you are part of the family [name of the brand]" or something similar.
These are just some of the important strategies to take into consideration to launch a mass SMS campaign in Spain successfully. Persevere, look at what works and optimize as you go; You will see the result!