When is the best time to send bulk SMS?

🕒 3 min.

From Instasent we have always defended SMS Marketing as a non intrusive means, that far from annoying the users they accept and value ​​positively, as long as the content that is provided generates value and does not mean a repetitive and badly-timed intrusion in their daily life.

How to send bulk sms over the Internet effectively?: Providing the appropriate content for the right customers at a convenient time.

We know what we want to communicate on the SMS and to whom, but when?

The time on which an SMS is sent is essential, since there are times of the day when the target audience is more receptive. These moments can only be detected if the audience and their behavior are well known: what they buy, the hour, the day of the week, etc. If the customer moves in a digital environment, there are different metrics and reports which will allow us to discover their purchasing habits; hence the importance of including a short link in the message, as it will be another element to fully understand the client.

In general terms, and according to specialized studies, the time slot in which mobile phones are mostly used is between 12:00 and 18:00 hours. In the bulk messaging case the best time to carry out a campaign is from 9:00 to 17:00 hours.

Anyways, this is general data and it is definitely the customers who will mark the shipping schedule.

The optimal time for a noon meal offer would be between 11:00 and 13:00; for a flash offer at a physical clothing store, the ideal time would be between 14:00 and 16:00 hours, so the customer has enough time to get organized and go during the afternoon.

In an online store, the flash offer may be sent at that precise time, to convey the sense of urgency that causes a purchase made by impulse.

When we talk about the right moment, it is not just a matter of setting an hour of the day, but also of doing so within the appropriate time frame:

• Appointment reminders must be sent at least 24 hours in advance. An SMS reminder can reduce customer absenteeism by more than 20%.

• Tuesdays and Wednesdays are the best days to offer a weekend promotion.

• It is recommended to send promotions, discounts and sales at least five days in advance.

As we were saying, these are general recommendations since it is important to take into account other aspects, such as the type of product or service that we are going to offer, because it will condition the deadline in advance. A timeless product is not the same as a last-minute theater ticket promotion.

Our mobile phone is one of the most personal objects we have, which doesn’t mean that our privacy can be invaded indiscriminately at any time. In fact, the effect achieved would be the opposite of what was aimed for. Before launching a campaign it is necessary to think over and analyze how time affects it, considering all the variables at stake: customer, product, type of action … An appropriate timing where bulk SMS sending will increase the chances of the campaign’s success and with that your ROI.

Time slots, timeframes, thinking ahead of time … How do I organize myself?

Apparently, there are many factors to take into account and it can get confusing. However, one of the advantages of the Instasent platform is that you can design a campaign and leave the SMS messages related to it programmed. This way you avoid forgetting and incidences while saving time.

We can tell you all about it, but you will only see how simple and effective it is if you try it out.

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