6 Easy and Effective Black Friday eCommerce Strategies for Everyone

🕒 6 min.

Black Friday is one of the biggest days for eCommerce brands every year. Your customers are actively looking for deals from their favorite brands, so it’s up to you to help them with that.

Luckily, you don’t need to discount every product in your stores and destroy your margins to do well on Black Friday.

There are some awesome ways you can encourage and help your customers buy your products and build a good relationship with them at the same time.

In this post, I’ll show you how your eCommerce store can make the most of Black Friday.

Ready? Let’s get started.

Why Black Friday Matters for Your eCommerce Brand

Black Friday is a big event for retailers every year, and for brands with an online presence, the opportunity is still growing. Over 56% of people now say they’ll only shop online, and won’t consider shopping in-store on this year’s black Friday – November 29th.

How people plan to shop

But, you can’t expect to get sales simply because you have an online store.

You’re competing for attention with other great brands that are running their own Black Friday promotional strategies to get in front of customers. So, you need to create a laser-focused strategy to ensure you convert as many visitors to your store as you can.

Luckily, there are proven ways you can make the most of Black Friday. 

In the next section, I’ll show you proven strategies that the best eCommerce brands will be using this Black Friday.

Get More Sales With These Black Friday eCommerce Strategies

Start Promoting Your Deals Early

54% of people start their holiday shopping before Black Friday.

You need to promote your brand and offers in the weeks coming up the event. Advertise your Black Friday plans are in your email marketing campaigns, social media channels, and even on your landing pages.

Then, in the few days running up to Black Friday, preview what kind of promotions you’ll be running. People will be ready to head to your site as soon as they wake up, and hit Buy.

Get your businees to become one of the best, attracting and enganging your customers with Instasent’s SMS mailings.

Make Payment Easy with Multiple Checkout Options

Want more sales?

Make it easy for your customers to buy from you.

Sounds simple, right? Well, not so fast.

Too many eCommerce brands still hesitate to add extra payment options to their checkout.

For example, if you don’t let people use Apple Pay, you’re missing out on 383 million potential customers.

It’s predicted that in North America, eWallet (Apple/Google Pay, PayPal, etc.) transactions will more than double by 2020.

The data shows that people want a smooth checkout flow, and don’t want to fill out all of their details every single time they make a purchase on their phone or laptop.

This sums it up:

A tweet about purchase checkout difficulties

Get More Sales by Upselling

Consumers spend $5,400 per year on impulse purchases.

In brick and mortar stores, it’s easy. Add a few accessories near the checkout, and people will pick them up.

In eCommerce, you need to intentionally design a checkout flow that incorporates upsells.

upselling example

If you’re on Shopify, there are a variety of apps you can use to add upsells to your checkout flow, including:

It’s a simple and effective way to increase your Average Order Value and help your customers find products they’re interested in.

Optimize for Mobile

It’s no surprise that mobile is going to be a big driver of sales. In 2019, Salesforce found that over $2.9 Billion of Black Friday sales happened using smartphones

Your site needs to:

  • Load quickly (54% of visits are abandoned if the sites takes 3+ seconds to load)
  • Have mobile-friendly navigation
  • Personalize offers on mobile

You don’t need a mobile app (although if you have loyal customers it’s definitely an option), but you do need to make it easy for people to visit your site on mobile and make it easy to checkout.

Currently, mobile checkout conversion rates are 0.55% on average, which still lags behind desktop conversion rates which are at 2.06%.

The more your site is optimized for mobile, the higher your conversion rates will be.

Recover Abandoned Carts with SMS and Email

Another Black Friday strategy you need in place is an integrated SMS and email marketing system.

98% of texts are read within 3 minutes, so it’s a great way to get your brand in front of people that many marketers don’t consider.

One strategy you can use to make the most of Black Friday is using SMS to recover abandoned carts.

The average cart abandonment rate is 69.57%, but by sending a simple text (or email) you can drastically reduce that.

A few ideas to include in your cart abandonment emails and texts are:

  • Offer a free shipping coupon
  • Offer a 10% off discount code

While you may reduce your profit margins by a small amount thanks to offering discounts and free shipping, you’ll recover carts that would never have been checked out otherwise, so it’s a massive net benefit.

Try Instasent’s bulk SMS service and stay connected with your customers at the right time.

Answer FAQs With a Comprehensive Knowledge Base

Your customers will have questions about your products, shipping costs, and more.

In the run up to Black Friday (and the following Cyber Monday) make sure your knowledge base and FAQ section are up to scratch.

7 out of 10 U.S. consumers say they’ll spend more money to buy from a company that delivers great service, and millenials in particular will spend 21% more at a company with good customer service than vice versa.

Having a detailed hub where customers can find answers to common questions about shipping, product details, and anything else your audience is usually curious about will save your real customer support agents a huge amount of time and energy and reduce friction for buyers.

Wrapping Up

Black Friday is a huge opportunity for eCommerce brands.

Your customers will be actively looking for deals and all you need to do is make it easy for them to buy from you.

There are various ways to make more revenue and help your customers buy the products they want from you.

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