3 high performing exit intent popup examples

🕒 6 min.

Exit intent popups will help you grow your email subscriber count fast.

If someone is about to leave your website, an exit-intent popup allows you to ask them for their contact details one last time.

If they like your offer, a high percentage of people will hand over their email address.

Those people will be in your marketing funnel, and you can nurture them with an email or text message marketing campaign, and turn them into customers.

In this article, I’m going to walk you through what exit intent popups are, the conversion rates you can see, best practices, and real examples of companies using exit intent popups to grow their business.

Let’s dive in.

What Are Exit Intent Popups?

Exit intent popups are popups that appear when you try to leave a website.

Usually, the popups work by identifying that your mouse is moving in a particular direction – upwards to close your tab or window.

Most exit intent popups will include a specific offer to encourage someone to give you their email address. After all, if someone is ready to leave, you’ll need to put in work to keep them in the picture.

Exit Intent Popups Average Conversion Rates and Benefits

Some people don’t like exit intent popups – they see them as an annoyance on their visitors. However, they probably haven’t seen the data showing the benefits.

For example, the popular marketing site Marketing Examples gets 50% of their email subscribers from their exit intent popup.

Chart showing subscribers by source

Despite having other newsletter opt-ins all over the website, none of them perform as well as the exit intent one.

Data from Sumo found that the top 10% of pop-ups average a conversion rate of 9.28%

Unless you have a very good reason not to use exit-intent popups, they’re worth testing.

The downside is low, and you might see a huge lift in visitor-to-subscriber conversion rate.

Examples of Exit Intent Popups That Work

Firstly, the example from Marketing Examples. As we’ve already seen, their exit-intent popup accounts for 50% of their new subscribers.

Simple and actionable exit popup from Marketing Examples

It’s relatively simple – a short value proposition (get a weekly case study), social proof (27k other readers), and also includes a list of testimonials below.

Next up, Grubhub.

If the popular food delivery service doesn’t think you’re going to make a purchase and it looks like you’re leaving, this appears:

Exit popup containing a discount from Grubhub

To avoid you leaving (and going to a competitor), they offer $10 off your first order in exchange for providing your email address and ZIP code. It’s simple, but there’s clear value offered ($10), and the information they’re asking for is limited enough to make it worth it.

Finally, PixelMe. Their website uses a simple exit intent popup but that we think it should convert highly.

Simple intent popup from PixelMe

Assuming their website visitors are there because they’re looking for a solution to a specific problem, the pop-up is enticing because it gives you the impression that you’ll get something of value for free.

Curious visitors who are willing to take a chance on PixelMe will be happy to see what the surprise is (spoiler: it’s a discount on their product).

Exit Intent Popup Best Practices

Exit intent popup best practices

Get the Timing Right

Don’t annoy people trying to move around your site. 

Set clear rules about when your popup should appear.

Rules that you could use include:

  • Only show to visitors on-site for 60+ seconds
  • Only show after a user has scrolled more than 50% down the page

These simple rules will ensure your popup doesn’t show to people when they’re actively reading or engaging with your site content.

You’ll avoid the risk of annoying your visitors and turning them away from your brand, but still be able to get your engaged visitors who have already shown an interest in your company into your marketing funnel.

Run Multiple Variations

Don’t stick to one single option. Customize your exit-intent popup offers based on the pages your visitors are on.

For example:

  • Blog post: offer an ebook with more detailed insights
  • Product page: Free shipping discount code
  • eCommerce store landing page: 10% discount on first purchase

Most good exit intent popup builders will allow you to do this. Create a few customized ebooks and discount codes and you’ll be ready to start converting visitors.

Make the Offer Simple and Actionable

The best exit intent popups aren’t trying to reinvent the wheel. Keep your offer simple and directly related to your business.

For example, an ecommerce site could offer a discount on their next purchase, or ask someone to sign up to be notified when new products launch.

Donald Miller of StoryBrand says thata relevant ebook that is useful and meaningful to [your visitor] just might be enough to push them further through the marketing funnel“.

Provide something of value to your ideal customer and you’ll see results with your exit intent popups.

If you don’t, no one will convert.

Remember Your Ideal Customer

It’s always tempting to create an exit intent popup that’s designed to be attractive to everyone.

You might go to competitor websites, or popular industry sites, and see what type of exit intent popup they’re using for inspiration.

But, remember, your ideal customer isn’t the ‘average’ visitor. Create an exit intent popup that’s customized and unique to your brand

Use it to demonstrate your expertise. Your offer should be highly personalized to your unique buyer persona. Create an asset that will be extremely useful to them — but not necessarily useful to everyone.

For  example, if we had an exit intent popup on our landing pages, we’d need to focus it on our buyers who are interested in using SMS marketing to drive sales and revenue. If we created a catchall exit intent popup on a broad topic like email marketing or ecommerce marketing, it wouldn’t stand out to our ideal customer who already knows the basics of those strategies.

Wrapping Up

Exit intent popups are an amazing way to grow your subscriber limits.

They have high conversion rates compared to other types of pop-ups. They also offer a chance to convert a cold visitor into a subscriber at a moment where they were considering leaving.

Creating exit intent popups is simple. Create a lead magnet with an offer that you know your audience will be interested in, and make the messaging clear.

In most cases, people will be happy to trade their email for an ebook or a discount code.

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